Lingering Love is simply a tribute to Air Jordan Retros. It’s our way of expressing how much we appreciate Michael Jordan and the impact he has had on culture. Inspired by our upbringings and common love for J's this post features sneaker-lovers talking about their past experiences and their genuine love for them.
It’s safe to assume that if you’ve heard of a brand called Nike, you probably have some knowledge about their affiliation with the name Jordan. Michael Jordan is widely considered the best basketball player to have ever stepped on the court, yet it’s off the hardwood where he continues to build his legacy.
After getting drafted in 1984 with the third overall pick by the Chicago Bulls, Jordan signed an endorsement deal with Nike. During this time, Nike was a struggling shoe company trying to find its footing against brands like Adidas and Converse. Nike saw something special in Michael Jordan, they saw a chance, an opportunity. He was a champion with personality, charisma, and heart.
Air Jordan shoes have consistently been among the best selling basketball shoes since their creation in 1985. Air Jordan Shoes were a part of the Nike, Inc. family until late in 1997 when Jordan became its own sub-brand of Nike.
"He became, ultimately, probably the greatest basketball player of all time. And set the tone for what became, not just a great endorsement, but has now become a brand.”-phil knight
Some of this success can be attributed to the fact that the design of each shoes has been inspired by his life, hobbies, and ideas. The stories and feelings of his shoes are dedicated to significant moments in his career. Growing up everyone wanted to be like Mike, and to be like Mike meant buying his shoes. It didn’t matter if the shoes didn’t help one jump higher or play better. You just had to have'em.
The shoe sort of developed a life of it’s own, transcending basketball and breeding a subculture.
"Jordan Retros have become a staple in the shoe collector subculture, it’s a lifestyle." Brandon B.
Mars Blackmon ad " Nike Jordan V" (1990s)
Jordan VIII Retro Card
" I use to collect every card and hang them up in my room, they were cool to look at, it told a story" Ant G.
Thanks, as always, for reading – and special thanks again to everyone who helped!
Sincerely,
the Elite club
